Google LSA vs Google Ads: Which Brings Better Leads for Moving?

If you’re searching for Burlington NJ movers online, chances are you’ve noticed different types of ads showing up at the top of Google. Two of the most common are Google Local Services Ads (LSA) and Google Ads (formerly Google AdWords).

But what’s the difference between the two, and which one actually brings better leads for moving companies in towns like Mount Laurel, Willingboro, Moorestown, or Delran? Let’s break it down so you’ll know how movers like us connect with local customers—and why it matters when choosing the right moving company.

What Are Google Local Services Ads (LSA)?

Google LSA is designed specifically for local businesses. When you search “movers near me” or “moving companies near Willingboro,” these ads often appear at the very top of the page—above regular Google Ads and organic results.

A few key features of LSA:

• Pay per lead, not per click – Moving companies only pay when someone actually calls or messages through the ad.
  

• Trust badge – Businesses go through a background check to become “Google Guaranteed,” which gives customers peace of mind.
  

• Local targeting – LSAs are shown based on location, which means if you’re in Mount Holly or Cinnaminson, you’ll see movers near you.
  

For homeowners and renters, LSAs make it easier to find verified movers quickly without scrolling through multiple websites.

What Are Google Ads?

Google Ads (PPC advertising) works differently. These ads appear above or below search results when people type in specific keywords like “Mount Laurel moving services” or “Burlington NJ movers.”

Key things to know about Google Ads:

• Pay per click – Companies pay each time someone clicks, even if that person doesn’t call or book a move.
  

• Keyword flexibility – Ads can target a wide range of searches, from “long-distance movers NJ” to “packing services near me.”
  

• Custom messaging – Movers can highlight services like bin rental, heavy item moving, or packing assistance directly in the ad copy.
  

Google Ads give companies more control over messaging and targeting, but the leads may not always be as high-quality as LSAs.

Which Brings Better Leads for Moving Companies?

Both LSAs and Google Ads can generate moving leads—but the quality and cost often vary:

• LSA leads are typically higher quality – Because customers contact directly through the ad, they’re usually ready to book movers right away.
  

• Google Ads drive broader visibility – PPC ads can capture people earlier in the decision-making stage (like when researching moving costs or packing tips).
  

• Cost differences – LSAs can be more cost-effective for local movers since you only pay for calls or messages, while Google Ads may rack up costs from clicks that don’t convert.
  

For customers in Burlington County, the benefit is clear: LSAs help you connect with movers who are verified, local, and ready to serve your area. At the same time, movers running Google Ads can showcase helpful services that set them apart from competitors.

Why This Matters for You as a Customer

If you’re looking for moving companies near Willingboro or trusted Mount Laurel moving services, you might not think about whether a mover uses LSAs or Google Ads. But here’s why it’s important:

• Trust and transparency – Movers showing up in LSAs have been vetted by Google, giving you confidence in their reliability.
  

• Options and services – Movers using Google Ads often highlight unique offerings like bin rentals, packing help, or specialized heavy item moving.
  

• Local expertise – Companies investing in these platforms are serious about helping local families in Burlington, Moorestown, Cinnaminson, and beyond.
  

When you see a mover in either type of ad, it’s a sign they’re committed to earning your business and providing quality service.

Work with Trusted Burlington NJ Movers

Whether you’re moving locally in Burlington County or planning a bigger relocation, our team is here to make the process smooth, efficient, and stress-free. Backed by great customer reviews and a wide range of services—including packing, bin rental, and heavy item moving—we’re proud to serve families throughout South Jersey.

📞 Ready to start your move? Contact us today for a free moving quote from reliable Burlington NJ movers you can trust.